Privacy Policy

Effective 12 June 2026

This policy covers two things separately: this website (the waitlist), and the Pipkin iOS app. "We" and "I" mean the same thing — Pipkin is made by one person, Josh Lister, based in Manchester, UK, who is the data controller for the waitlist.

Part 1 — This website and the beta waitlist

What we collect

If you join the waitlist, we collect the email address you enter and a one-word tag recording where you arrived from (for example "x" or "reddit"), taken from the link you clicked. That tag involves no cookies and no tracking scripts — it's a plain form field. The website itself sets no cookies and runs no third-party analytics.

What we use it for

TestFlight beta invitations, updates on the beta, and the App Store launch announcement. A couple of emails a month at most. We will never sell the list, share it with advertisers, or use it for anything beyond Pipkin.

Lawful basis

Consent (UK GDPR Article 6(1)(a)) — you typed your email in and pressed the button. You can withdraw consent at any time by clicking unsubscribe in any email or by emailing us; we'll remove you promptly.

Who processes it

Form submissions are received and stored by Netlify (our website host). To send emails we use an email service provider, where your address and source tag are stored until you unsubscribe. Both act as processors on our behalf.

How long we keep it

Until you unsubscribe, or 12 months after the App Store launch, whichever comes first — after that the waitlist has done its job and will be deleted.

Your rights

Under UK GDPR you can ask for a copy of the data we hold about you, ask us to correct or delete it, or object to our processing. Email pipkinbabyapp@gmail.com and it will be handled by the person who built the app. If you're unhappy with how we handle your data, you can complain to the Information Commissioner's Office.

Part 2 — The Pipkin app

What we collect

Nothing. Pipkin does not operate any servers and does not transmit your data to us or to any third-party analytics, advertising, or tracking service. There is no account to create.

Where your data lives

Everything you log — sleep, feeds, diapers, growth measurements, milestones, and photos — is stored in a database on your device. If your device is signed into iCloud, Pipkin syncs that database to the private CloudKit database attached to your Apple ID, so your data follows you across your own devices. That storage belongs to you and is governed by Apple's privacy policy; we cannot read, access, or recover it.

Photos

Milestone and profile photos are stored inside Pipkin's database on your device and synced to your private iCloud like everything else. They are never uploaded anywhere else, and Pipkin only accesses photos you explicitly pick.

Purchases

Pipkin Plus subscriptions are processed entirely by Apple through the App Store. We never see your payment details. Apple shares only anonymous, aggregated sales figures with us.

Children's privacy

Pipkin is made for parents and caregivers. The information you record about your children is entered by you, stays under your control, and is stored as described above. We never see it.

Support email

If you email us for help, we'll receive your email address, your message, and the basic diagnostics the app pre-fills (app version, iOS version, device model, locale). We use that information only to help you, and we don't add you to any mailing list — the waitlist above is strictly opt-in.

Deleting your data

You can delete individual entries or whole child profiles inside the app (deleting a child removes all of their events). Deleting the app removes the on-device database. iCloud-synced data can be removed by deleting it in the app while online, or via Settings → Apple ID → iCloud on your device.

Changes to this policy

If Pipkin ever adds something that touches your data — for example, optional crash reporting — this policy will be updated first and the change called out in the app's release notes. The effective date at the top always reflects the latest version.